Crag & Tail Gin
Crag & Tail Gin emerges as a distinct spirit designed for those who love the outdoors and cherish versatility in their drinks. As the brainchild of Ramone and Gregor from the progressive drinks distributor Huffmans, Crag & Tail is the result of meticulous sampling and experimentation, encapsulating the perfect flavour blend with a unique twist of watermelon. This gin is crafted with pride in Angus, Scotland, where it undergoes a careful distillation process that surprisingly nailed the desired profile on the very first attempt. The creators credit a blend of educated guesswork and sheer luck for this success, positioning their gin as a standout choice that competes with the best, marked by its clean, classic taste and a robust, well-rounded character.
In promoting Crag & Tail Gin, my role involved an integrated approach to graphic design and content creation, focused on amplifying the brand’s unique identity and connection to its Scottish roots. I executed a series of product shots that showcased the gin in various inspirational settings, aimed at motivating potential customers to experience the versatile spirit. Additionally, I managed the brand’s social media presence, designing posts for competitions, product promotions, and various other campaigns. Each piece of content was crafted to resonate with the laidback, adventurous spirit of Crag & Tail Gin, ensuring that all marketing materials were consistent with the brand’s overarching ethos and visual style, thereby enhancing consumer engagement and reinforcing the brand’s market presence.
Graphic Design / Social Media / Content Creation