Drookit Dug
Drookit Dug stands out in the pet industry with its commitment to eco-friendly, premium dog chews crafted from ethically sourced, naturally shed deer antlers from the Scottish Highlands. Based in Perthshire, Scotland, this brand combines sustainability with a touch of local heritage, offering handcrafted chews that cater to health-conscious pet owners. Drookit Dug’s products are stocked in various niche establishments throughout the UK, including Odd Dogs in Glasgow, NaturallyDogs.UK in London and Wiltshire, Neighbourhood in Glasgow, and Dog Shop MCR in Manchester. These businesses align with Drookit Dug’s ethos, prioritising natural, responsibly sourced products and supporting smaller, independent brands.
VA-B’s collaboration with Drookit Dug involved a holistic approach to branding, beginning with the creation of a logo that encapsulates the brand’s ethos and connection to the Scottish natural landscape. This logo served as a foundation for further design work, including the development of labels for three different antler sizes, which seamlessly integrate essential product information with the established visual identity. Additionally, I designed marketing materials such as tote bags, and engage a growing community of eco-conscious dog owners. This comprehensive branding and design effort not only enhanced Drookit Dug’s market presence but also strengthened its identity as a leader in sustainable pet products.
Branding / Label Design / Content Creation
Label Design: William Bruce
Branding: William Bruce
Lifestyle Shots: Drookit Dug