Craft56º
Craft56º is an exemplary platform that embodies the spirit and pride of Scotland by showcasing the finest craft drinks from across the nation. Inspired during a visit to a New York city bar in 2016, the founder of Craft56º was struck by the international appreciation for Scottish beverages, leading to the creation of this unique online marketplace. Launched in October 2017, Craft56º not only offers an extensive selection of over 100 Scottish gins but also features whiskies, rums, vodkas, botanical spirits, and liqueurs. With a mission to support local Scottish businesses, each purchase from Craft56º aids at least two small enterprises, enhancing the community-focused ethos of the brand. The platform also includes a Scottish Gin Club, providing enthusiasts with a monthly opportunity to explore new and exciting gins paired with Scottish mixers, ensuring a delightful and novel experience for its members.
In my collaboration with Craft56º, my responsibilities have spanned various facets of graphic design, social media, and eCommerce to bolster their online presence and enhance customer engagement. I designed custom flyers to promote Craft56º’s monthly gin subscription box, crafted bespoke social media content, and managed product photography and editing when needed, to visually capture the essence of their craft offerings. Additionally, I played a pivotal role in expanding their digital reach by developing the rum club page, an initiative modelled after the successful gin club, which included creating custom banners and optimising their eCommerce platform. This comprehensive approach not only elevated the visual and operational aspects of Craft56º but also significantly contributed to their mission of promoting Scottish craft drinks and providing superior customer service.
Graphic Design / Social Media / eCommerce