The Remarkable Turtle Rum
The journey with The Remarkable Turtle Rum began with a vision to capture the essence of its spirit through a distinctive label design. Working alongside artistic talents like Orwain Kirby, a narrative-rich scene was crafted that harmoniously blends Caribbean and Scottish cultural elements. This visual piece was refined further by integrating all branding elements into a compelling story through design. The project kicked off with the release of the first batch in 2021, aged in ex-peated casks, setting the stage for a series of unique rum experiences that continue to unfold.
As The Remarkable Turtle Rum brand evolved, it embraced a bold approach by combining premium Caribbean rum with exclusive Scotch whisky cask finishes, reflecting the ambition and creativity of its founders. The expansion of the rum series was matched by an innovative presentation strategy, where sophisticated printing techniques brought the labels to life.
Luxurious foil and debossed finishes were employed to create a label that not only catches the eye with its shimmer but also invites touch with its textured depth. This intricate approach extended to the printing of brochure adverts, enhancing the overall aesthetic and reinforcing the premium quality of the rum. Each element of the packaging and promotional materials was designed to echo the artistry and excellence of the rum itself, ensuring that every aspect of the product presentation was as refined as the spirits within.
Label Design / Content Creation
Illustration: Orwain Kirby
Label Design: William Bruce
Content Creation: Vanda Alexandre-Bruce
Photography & Editing: Vanda Alexandre-Bruce