Charlie’s Loft
Commissioned by TAKT Agency, the task was to create engaging social media content for an event hosted by Charlie’s Loft, a premier venue in Glasgow known for its vibrant atmosphere and dedication to live music and events. Sticking to Charlie’s Loft iconic brand colours ensured a seamless and coherent visual presence across all social media platforms. The design centred around a reimagined version of their original elephant logo, inspired by the dynamic strokes and whimsical style of Heinrich Kley, adding a touch of elegance and motion that reflects the lively spirit of Charlie’s Loft.
The final artwork captured the essence of Charlie’s Loft with a modern twist, integrating movement and a styled aesthetic to the classic logo. This updated elephant design not only honoured the venue’s background but also stood out in its social media, garnering attention and sparking excitement for the upcoming event. The campaign effectively boosted engagement and enhanced the overall brand experience, demonstrating the power of thoughtful, well-executed social media content in the event promotion landscape.
Content Creation / Social Media
Content Creation / Social Media: William Bruce
Commissioned by: TAKT Agency
Website / Event Page