Mocha Cove
Mocha Cove is an international instant coffee brand dedicated to bringing the serene essence of coastal coves to every cup. Founded by Sabrina Jack, the brand offers premium, eco-friendly coffees that cater to 25-45 year-olds who appreciate quality and sustainability. With a mission to provide exceptional brewed coffees from the comfort of home, Mocha Cove combines rich flavours with a commitment to environmental responsibility.
Project Overview
Aiming to capture the tranquillity and beauty of coastal coves while emphasising the brand’s premium quality and eco-friendly values, the goal became to create a bold, vibrant identity that resonates with Mocha Cove’s target audience to stand out in the market.
Process Summary
The branding process began with a thorough understanding of Mocha Cove’s vision, target audience, and mission. I focused on designing a simple yet impactful logo, incorporating the movement of a coffee cup and the swirl of liquid inside. The colours were carefully selected to represent the unique blends and vibrant personality of Mocha Cove. An animation was also created to highlight the brand’s experimental character.
The Outcome
The final branding suite includes a full logo set (main, secondary, and sub mark), mailer box design for instant coffee bags, and an eco-friendly mark. The result is a cohesive, premium, and bold brand identity that perfectly captures the essence of Mocha Cove. The new design not only appeals to the target audience but also reinforces the brand’s commitment to quality and sustainability.
Branding
Branding: Vanda Alexandre-Bruce