Mama Chow’s Chilli Oil
At Mama Chow’s, every drop of chilli oil is a celebration of tradition, bold flavours, and culinary passion. Inspired by time-honoured recipes and a love for authentic tastes, Mama Chow’s Chilli Oil aims to bring the warmth and savoury depth of traditional spice to modern kitchens. This project encapsulates the essence of Mama Chow’s, translating its rich heritage into a cohesive and compelling visual identity.
Project Overview
For Mama Chow’s Chilli Oil, the deliverables included a main logo, sub logo, packaging, merchandise, social media mock-ups, and website design. The goal was to create a brand that resonates with food enthusiasts who value quality, authenticity, and bold flavours.
Process Summary
I began by understanding Mama Chow’s mission, values, and target audience. The purpose was to enhance meals with the authentic taste of tradition. The primary audience consisted of 25-45=year-old food enthusiasts and health-conscious consumers.
The Outcome
The final deliverables created a striking and authentic brand identity for Mama Chow’s Chilli Oil, making it stand out in the market. The comprehensive design approach ensured that every aspect of the brand, from packaging to digital presence, told a consistent and compelling story.
Branding
Branding: Vanda Alexandre-Bruce